3. PRIVACY POLICY
Last updated: 22 August 2026
This Privacy Policy describes how Serrelle London collects, uses and protects your personal information when you visit or make a purchase from serrellelondon.com.
By using our website, you acknowledge that your information may be collected and used as described in this Privacy Policy.
Information We Collect
When you visit our website or place an order, we may collect information such as:
- Your name
- Email address
- Phone number
- Billing address
- Shipping address
- Order details
- Payment confirmation details
- Device and browser information
- IP address
- Website activity, such as pages viewed and products added to your basket
We collect information that is reasonably necessary to operate our store, process orders, improve our website and provide customer service.
How We Use Your Information
We may use your information to:
- Process and fulfil your order
- Send order confirmations and shipping updates
- Respond to customer service requests
- Manage returns, refunds and exchanges
- Improve our website and shopping experience
- Detect fraud or security issues
- Send marketing emails if you have subscribed
- Comply with applicable legal and tax obligations
Shopify
Our store is hosted on Shopify.
Shopify provides the ecommerce platform that allows us to offer our products and services online.
Your information may be stored through Shopify's data storage, databases and applications.
Payments
Payments are processed securely through trusted payment providers.
Serrelle London does not store your full card details.
Depending on your chosen payment method, payment may be processed through Visa, Mastercard, American Express, Apple Pay, Google Pay, Shop Pay or another secure payment service displayed at checkout.
Sharing Your Information
Where necessary to operate our business, we may share relevant information with trusted service providers, including:
- Shopify
- Payment processors
- Shipping carriers
- Suppliers and fulfilment partners
- Customer support tools
- Email marketing platforms, if you subscribe
- Analytics and website performance services
We share information where necessary to provide our services, fulfil orders or meet applicable legal requirements.
Direct Supplier Fulfilment
Because some orders may be dispatched directly by our suppliers or fulfilment partners, including partners located overseas, we may need to share relevant order and delivery details with them.
This may include your name, shipping address, order details and contact information where required to fulfil your order.
Marketing Emails
If you subscribe to our email list, we may send you information about new arrivals, special offers, sale events and Serrelle London news.
You can unsubscribe at any time using the unsubscribe link included in our emails.
You can also contact:
Cookies
Our website may use cookies and similar technologies to improve your browsing experience, remember preferences, analyse website traffic and support shopping and checkout functionality.
Some cookies are necessary for the website to function correctly.
Data Security
We take reasonable measures to help protect your personal information.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
We use trusted platforms and service providers to help keep your information protected.
Data Retention
We retain personal information for as long as reasonably necessary to provide our services, manage orders, meet legal obligations, resolve disputes and maintain appropriate business records.
Your Rights
Depending on the applicable law and your location, you may have rights relating to access, correction or deletion of your personal information.
For privacy requests, contact:
Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, policies or content of those third-party websites.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any updates will be published on this page.
Contact Us
For privacy-related questions:
Serrelle London
Email: info@serrellelondon.com
Website: serrellelondon.com